Adnan Pardesy for The Working Woman's first collection for winter 2012/13 comprises of Pardesy's signature design elements; simplicity in design and intricate detail in structure. Attended and supported by a diverse selection of personalities from the realms of fashion and media, the event was hosted by Omar Zaman, Brand Manager for The Working Woman, where he spoke about the collaboration with Adnan Pardesy and also introduced the label's brand ambassador, musician Zoe Viccaji.

In attendance at the launch event were Hamid Zaman, Managing Director SEFAM PVT. LTD., Waleed Zaman, Creative Director at Kayseria, Omer Chaudhry, General Manager " The Working Woman, fashion designers Kamiar Rokni, Sara Shahid of Sublime, Fahad Hussayn, Ali Xeeshan, Faraz Manan, Aneeka of Baani D, Rana Noman Haq, Akif and Sahar Atif; make-up artists and stylists Shahzad Raza of Ather Shahzad, L'Oreal Professionnel Technical Consultant Shammal Qureshi and Juju Haider of TONI&GUY " Lahore, Redah Misbah of Depilex, Maram Azmat and Aabroo Hashmi of Maram & Aabroo and Khawar Riaz; photographer/videographer Abdullah Haris.

The event concluded with a live acoustic performance by Zoe Viccaji who was accompanied by guitarist Shehryar.

Photos: Courtesy Lotus PR