KARACHI: In enchanted fashion, LUX revealed its exquisite new collection of fine fragrance skin treats at the exclusive House of LUX event in Karachi, living up to its promise of making women feel glamorous. Pakistan's top designers Deepak Perwani, Elan, Maheen Karim, Sana Safinaz, Shehla Chatoor, Sonya Battla, The House of Kamiar Rokni, and Umar Farooq of Republic created elegant gowns for leading models and LUX stars.The new floral range is a celebration of the senses, giving discerning women - and men - the luxury of indulging in irresistible fragrances composed by world renowned perfume experts from leading global fragrance houses.

The star-studded list of invitees at the glamorous House of LUX " the luxurious enclave created exclusively for celebrities " was delighted by a whole new level of indulgence.

Celebrities were first introduced at the sensorium by Ali Aksoy, the global perfume expert. Fragrance house Ferminich hosted an enjoyable one-hour interactive fragrance session to explain the art of crafting a good fragrance and linking it to the new Lux campaign message. The experienced perfumer, on his first visit to Pakistan, treated the invitees to some of the secrets behind the fine fragrances and spoke eloquently about the magic that goes into creating alluring new fragrances that mesmerise.

Azka Waqar Brand Manager LUX introduced the LUX couple, Iman Ali and Fawad Khan, said, "Iman and Fawad embody the LUX spirit of igniting the spark. LUX is delighted to present them as Ambassadors of the brand."

After the sensorial experience of the perfume bar, guests were given quality time with the new LUX Couple, Iman Ali and Fawad Khan.

The exclusive evening at Aman House ended with a sit down dinner where guests were treated to a fine dining experience. The bonhomie and laughter stretched late into the evening. The House of LUX was attended by all leading fashion entertainment celebs and leading media of Pakistan.

Credits:Event Management: Catwalk | Host: Faizaan Haquee | Script: Imran Aslam | Hair and make up: Rukaiya's and Sab's Salon | Jewellry: Sherezad Rahimtoola | Catering: Deli's | Flowers: Zerritta Flowers | Photography: Faisal Farooqui at DragonFly | Media Management: GOLIN