Mumbai, 23 July 2014: Lakme Fashion Week Winter/Festive 2014 is all set to host four remarkably talented Pakistani designers at its premier fashion event. This is a trail-blazing move in the history of Indian fashion, allowing for the co-mingling of creative sensibilities from both sides of the border. and Hello! Pakistan are presenting iconic designers Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan who will mark their LFW debut with a grand showing at LFW WF 2014. 

Commenting on this massive coup, Saket Dhankar, Head-Fashion, IMGReliance, said, "Lakme Fashion Week believes in showcasing new International designers each season. This season we are very excited to host four exceptional designers from our neighbouring country, Pakistan. Both countries have some extraordinary talent as well as fashion and cultural similarities and we are happy to bring them all together on one platform." 

Priyanka Gill, Founder and Editor in Chief, said, "POPxo is delighted to partner with Hello! Pakistan to introduce 4 leading Pakistani designers at Lakme Fashion Week. It is an important collaboration and we are very happy to be playing a pivotal role in making it happen. We hope that it will be the beginning of a constructive, inspiring conversation between the Indian and Pakistani fashion fraternities which will benefit consumers in both nations." 

Zahraa Saifullah, CEO Hello! Pakistan, said, "We are thrilled to bring a few of Pakistan's finest designers, including Rizwan Beyg, Faiza Samee, Sania Maskatiya and Zara Shahjahan, to the prestigious Lakme Fashion Week. We firmly believe this endeavour will be valuable in promoting the Pakistani fashion aesthetic and in enhancing future synergies between the fashion industries of India and Pakistan." 

Speaking about her debut at Lakme Fashion Week, Sania Maskatiya said "We are thrilled to be participating for the first time on such a large scale in India through Lakme Fashion Week and to represent the contemporary face of Pakistani fashion. As we look to expand our brand regionally and internationally, platforms such as Lakme Fashion Week and prior to this, consideration for the Woolmark Award, give our brand excellent exposure and an opportunity to grow."

The design house will be showing a brand new luxury pret collection focusing on both contemporary and quintessentially Pakistani designs for the event. Lakme Fashion Week is scheduled to take place from 20th "“ 24th August 2014 at Palladium Hotel, Mumbai.