Zara Shahjahan for Kamal Lawn S/S 2014 Preview
Following the success of their designer lawncollections in 2012 and 2013, coveted lifestyle and textile brand So Kamal introduce a brand new collection for spring/summer 2014 in collaboration with fashion designer Zara Shahjahan – Kamal Lawn by Zara Shahjahan 2014. The collection is set to launch nationwide at over five So Kamal flagship stores in Lahore, Karachi, Islamabad, Faisalabad and Multan from March 11 onwards.Kamal Limited is one of the premier textiles exporters of Pakistan, that within a short span of just two years has further endeavoured to define textile retail specifically in Pakistan, bu launching their popular designer lawn collections in 2012 and 2013 along with establishing over five stand-alone lifestyle retail stores in Lahore,Karachi, Islamabad, Multan and Faisalabad. With their state-of-the-art vertical operation, this season Kamal Limited in collaboration with Shahjahan will be introducing a collection inspired by sub-continental, particularly Indian inspired patterns and motifs.On the launch of Kamal Lawn by Zara Shahjahan, So Kamal CEO Erum Kamal said, “At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we aim to further this lawn season again. In this respect we are pleased to continue our partnership with designer Zara Shahjahan to present a collection for the upcoming spring/summer season, where high fashion meets top quality and mass retail.”“We are very excited to announce Kamal Lawn this year. We have worked hard to bring to 2014 a lawn collection that is a significant extension of what we showcased with much success in 2013 and we are confident that our consumers will appreciate our influences this year” Shahjahan said on her continued association with So Kamal.Further details about Kamal Lawn by Zara Shahjahan including detailed collection information, price ranges and retail details will be available announced later this month.