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  1. Fashion Designer Sara Shahid expands to launch her Simply Sublime retail line at the New PFDC High Street Store

    February 02,2013

     Fashion Designer Sara Shahid expands to launch her Simply Sublime retail line at the New PFDC High Street Store
    [Lahore: 02 February 2013] Sara Shahid of Sublime brought her accessible and affordable ready to wear line “Simply Sublime” to the brand new PFDC High Street Store in Lahore at Mall One.


    The Simply Sublime line was first launched in March 2012 by Sara Shahid at her Lahore flagship store, specifically created to cater to a diversity of women, be they working women, home makers or students, for all sorts of occasions. To this end, Simply Sublime is focused on versatility, affordability & wearability all wrapped in one ensemble. The line ranges from lightly embellished tunics to elegant, sophisticated & glamorous tops all within a price rangebetween PKR 3000 – 8000 – ideal for the high street shopper!  


    Speaking about her label’s expansion into the PFDC High Street store Sara Shahid said: “The newly launched PFDC High Street store is providing Pakistani High Street brands and designer brands with high street lines an exclusive platform to showcase the very best of their collections to a younger consumer. For me it was therefore a natural fit to bring by affordable Simply Sublime line to a space specializing in high street multi-brand retail. I look forward to further expanding the reach of Simply Sublime between 2013 and 2014.”


    The Simply Sublime line is now available at the PFDC High Street store in Mall One, Lahore and PFDC Dolmen Mall, Karachi and at the Sublime by Sara studio located at 98 B/2 Gulberg III, M.M Alam Road, Lahore.