Whats new in the Closet


  • Weekend Obsession: Sana Safinaz Silk Eid Collection Hits Stores!
  • Trend Alert: Loosen Up with Dhoti Pants!
  • Behind the Scenes: At Nida Azwer Eid Fall’14 Luxury Pret Shoot!
  • Behind the Scenes: Sana Salman Summer 2014 Luxury Pret Shoot
  • Exhibition Hit List: Nadia Ellahi Fall'14 Eid Exhibition Preview!
  • Exhibition Hit List: Nadia Ellahi Fall'14 Eid Exhibition Preview!
  • What's in Her Closet?: Quick Fire with Umaima Mustafa!

Events Calendar

21st
September
PKDL Designers Lounge will exhibit their multi-brand Eid collection on 21st Sept in New Jersey at the Hyatt Regency Princeton, 102 Carnegie Center, Princeton, NJ 08540 from 11am to 4pm View profile 
22nd
September
Maheen Karim is bringing her latest western luxury pret collection to Singapore on 22nd September'14 as part of the 10 exciting designers to be showcased at the exhibition by Maniza Jumabhoy at Raffles Room, Tanglin Club from 10:30am to 7:30pm. View profile
23rd
September
Melange Singapore brings an Eid and Diwali exhibition on 23rd September'14 at the Four Seasons hotel to showcase top designer collections by Maheen Karim, Sania Maskatiya, Shehrnaz by Ensemble, Payal Singhal and many more. Timings: 10am-7:30pm. Contact: +65 91849474 email: samiakt@gmail.com
23rd
September
Ayesha Somaya Eid Collection and Annual Sale of upto 50% off at their flagship store located at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi from 12pm-8pm. View Collection
24th
September
Ensemble Lahore brings an exclusive bridal showcase by Tena Durrani on 24th September at 12pm. Tena will also take appointments for consultation followed by a small fashion presentation in the evening at 6 pm. Addres: 10Q, Gulberg II, Lahore. View profile

Read more...

Retail Buzz

  1. Tena Durrani Bridal Showcase at Ensemble Lahore!

    September 19,2014
    Ensemble Lahore brings an exclusive bridal exhibition by Tena Durrani on 24th September at 12pm. Tena will also take appointments for consultation followed by a small fashion presentation in the evening at 6 pm. Addres: 10Q, Gulberg II, Lahore.
    VISIT THE TENA DURRANI PROFILE TO VIEW COLLECTIONS
    Tena Durrani Bridal Showcase at Ensemble Lahore!
  2. Mehdi Showcasing in Canada at the Sonya Boutique

    September 19,2014
    Luxury designer Mehdi will be showcasing their latest Ready-to-Wear collection on 19th September in Canada at Sonya Boutique on 1351 Cambridge Drive, Oakville, ON L6J 154, Contact: 416-450-7996 for details.
    VISIT THE MEHDI PROFILE TO VIEW COLLECTIONS
    Mehdi Showcasing in Canada at the Sonya Boutique
  3. Gul Ahmed Digital Lawn Collections in Stores from 20th September!

    September 18,2014
    The new series of digital printed stitched lawn by Gul Ahmed will be available at all Gul Ahmed Ideas Outlets from 20th September 2014.
    VISIT THE DIGITAL COLLECTION ON THE GUL AHMED PROFILE
    Gul Ahmed Digital Lawn Collections in Stores from 20th September!
  4. PKDL Designers Lounge Eid Exhibitions in 4 Cities!

    September 18,2014
    PKDL Designers Lounge will be having Eid Exhibitons showcasing multiple collections by top Pakistani designers in four cities starting with their studio in Maryland located at 8108 Wood Point Place, Ellicot City, MD 21043 on 20th Sept from 12pm to 4pm. They will exhibit on 21st Sept in New Jersey at the Hyatt Regency Princeton from 11am to 4pm, in Los Angeles on 27th Sept at Knott's Berry Farm Hotel from 12pm to 8pm, and in San Francisco on 28th Sept at the Double Tree Hilton from 12pm to 8pm. Preview and more details coming up on the Bulletin.
    VISIT THE PKDL PROFILE FOR EXHIBITION DETAILS.
    PKDL Designers Lounge Eid Exhibitions in 4 Cities!
  5. Sherezad Fine Jewellery Exhibition in Dubai

    September 18,2014
    Sherezad Rahimtoola is bringing an assorted collection of her precious jewellery to an exclusive exhibition in Dubai on 20th September at the Sopritti Lifestyle and Fashion Showcase to be held at Al Murooj Rotana Dubai from 10am to 8pm.
    VISIT SHEREZAD COLLECTIONS ON THEIR PROFILE
    Sherezad Fine Jewellery Exhibition in Dubai
  6. Sana Safinaz Eid Collection in Stores from 22nd Sept!

    September 17,2014
    The new Sana Safinaz Silk Collection arrives at all Sana Safinaz outlets and leading retails on 22nd September 2014. Stay tuned for the catalogue shoot coming out shortly.
    VISIT THE SANA SAFINAZ PROFILE PAGE
    Sana Safinaz  Eid Collection in Stores from 22nd Sept!

Read more...

E-Store Hot Picks

  1. Ayesha Farook Hashwani - Estore

    • Giraffe Print Embroidered Top

      Cotton printed top, embroidered neckline in hot pink and maroon. The hemline is rounded with a separate striped printed border. Tunic only

      Rs. 6,980/-

    • Embroidered Front Slit Top

      Striped printed top, embroidered neck. Rounded at the hemline with a small slit down the center of the shirt. Tunic only


      Rs. 8,725/-

    • Printed Jewelled Silk Jacket

      Lovely rich raw silk jacket has been printed and heavily embellished. The inner lining is in black light silk to give it the perfect finish. Jacket only.

      Rs. 26,700/-

    • Monotone Kaftan With Sequined Necklace

      Encrusted sequins necklace on the front of the kaftan.Black and maroon Malai cotton draping. Tunic Only


      Rs. 13,860/-

  2. Tena Durrani - ESTORE

    • Net Floral Bouquet

      Shirt (100% pure silk net – center panel/Net – Side & back panels)Pant (100% pure silk)

      Rs 90,000

    • Mango Net

      Shirt (Net)Pant (100% pure silk)


      Rs 65,000

    • Purple Haze Jacket

      Jacket (100% pure chamois)Pant (100% pure silk)

      Rs 110,000

    • Taupe Bodice

      Shirt (100% pure crushed maisuri chiffon)Pant (100% pure silk)

      Rs 55,000

  3. LABELS - ESTORE

    • Pershe by Kauser

      Peach embellished saree-dress

      Rs. 20,000/-

    • Maheen Karim

      Floral Printed Top

      Rs. 5,700/-

    • Sanam Chaudhri

      Blue Net Top

      Rs. 10,000/-

    • Threads & Motifs

      Shaded Purple (Top, Trouser and Dupatta) 2262

      Rs 48,410/-

  4. Sania Maskatiya - www.saniamaskatiya.com

    • One sleeve beige tunic

      A beige, one sleeve cotton net tunic featuring digitally printed pattern all over.



      $200/-

    • Multicolored cotton net printed kameez

      A multicolored digitally printed cotton net kameez featuring floral pattern on the front daaman and all over the back.

      $245/-

    • Floral embroidered angarkha

      A mint green chiffon angarkha featuring embroidery all over the front and the back.



      $385/-

    • Black and gold silk kameez

      A black and gold raw silk kameez featuring gold scenery embroidered on black silk (front) and on gold (back).

      $210/-

  5. Sana Safinaz - Estore

    • MONQIUE

      Voil, lawn and georgette blend




      Rs. 14990/-

    • BLACK EMBROIDERY ON YELLOW SHIRT

      Light slub 100% cotton in Burnt yellow with embroidered neckline and hem

      Rs. 5490/-

    • PELOMA

      100% Silk 80gms






      Rs. 10990/-

    • FLORAL MOROCCAN

      100% Lawn





      Rs. 6990/-


View all E-Stores.

Style Blog

  1. Behind the Scenes: At Daaman Fall'14 Pret Shoot with NFK!

    Behind the Scenes: At Daaman Fall'14 Pret Shoot with NFK!

    The Daaman team is getting ready to release its all new Fall pret line in stores and here's an exclusive look behind the scenes at the collection shoot with the dream team of  Maha and Nadir of NFK Photography, top model Amna Babar, and Daaman Managing Director Syed Ali Nasir hard at work. 
    Continue reading
  2. Behind the Scenes: At Deepak Perwani E-Store Pret Shoot!

    Behind the Scenes: At Deepak Perwani E-Store Pret Shoot!

    We take you behind the scenes on Deepak Perwani's latest pret and luxury pret wear collection shoot that is now available in stores and online via their new Estore at deepakperwani.com. The new line focuses on extremely affordable ready-to-wear modern eastern kurtas and tunics. 
    Continue reading
  3. Ready, Set, Shoot: Umsha by Uzma Babar Fall Bridals for Libas!

    Ready, Set, Shoot: Umsha by Uzma Babar Fall Bridals for Libas!

    Uzma Babar reveals a dazzling ensemble of rich intricate bridal wear in this latest shoot for Libas featuring Saima Azhar. The couturier is a regular at Bridal Couture Week adored for her magical trousseau collections. Her Fall bridal line, 'Reflections'  focuses on timeless hand crafted heavy gold silver carved detailing on traditional crimsons and feminine pastels. 
    Continue reading
  4. Style Notes: Style Spotting at Maleeha Haq's Baby Shower!

    Style Notes: Style Spotting at Maleeha Haq's Baby Shower!

    We spotted some delightful day time fashion at a warm Sunday brunch hosted for Maleeha and Mehmood Haq to celebrate their soon to arrive bundle of joy. Summer dresses, graphic prints, white denims, and lovely statement accessories floated around and Mango and ZARA proved to be the choicest brands at the event.
    Continue reading

Galleries


Madiha Sultan Tai of Lals Chocolates Celebrates Sophia's 1st Birthday


Behind the Scenes at Sania Maskatiya Lakme Fashion Week 2014


Faiza Ansari's Mehndi Celebrations!


House of Cali by Cyra Ali Art Exhibition


Sarwat Gillani's Wedding Celebrations


PKDL Designers Lounge at APPNA Convention 2014


Emmy Awards 2014 Red Carpet Best Dressed Celebrities


Labels & Sherezad Jewellery Exhibition


Salina Cosmetics Launches InglotO2M in Pakistan


Kanika Kapoor & Pratham UK Host a Unique Fashion Event