Whats new in the Closet


  • Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!
  • What's in Store?: Babyshop 'Winter Street 2014' Collection!
  • Alkaram Autumn Winter Oct 2014 Vol 1
  • Behind the Scenes: At Shehla Chatoor 'Vintage Garden' Shoot!
  • Shafaq Habib Jewellery Exhibition at PC, Karachi!
  • Exhibition Hit List: Mahin Hussain Accessories at Trafalgar Square London!

Events Calendar

20th
October
Babyshop 'Winter Street' 2014 Collection for boys and girls now in store at all Babyshop outlets. View the collection on the Blog.
20th
October
Sana Safinaz Pret Store sale upto 50% at all SS outlets nationwide. View profile
20th
October
Tena Durrani Mumbai Exhibition of semi-formal wear to be held by LABELS by Nabila Saya at Ave 29, 4 Kohinoor Mansion, 29 Hughes Road, Mumbai - 400007. (Above Juice and B:blunt hair salons) from 12pm-7pm. View profile
20th
October
Alkaram Studio Fall/Winter 2014 collection to be launched on 18th October and the collection will be released in Karachi and Hyderabad on 20th October. View profile
20th
October
Melange Islamabad is offering sales on the following designer brands in store: 30% Discount on Loomz, 25% Discount on Abida Nauman, 20% Discount on HBM, and 50% Discount on Enrouge. View profile


Read more...

Retail Buzz

  1. BABYSHOP WINTER STREET 2014 COLLECTION IN STORES

    October 20,2014
    Babyshop has launched their new Winter 2014 Collection for babies, boys, and girls at their outlets nationwide in Karachi, Lahore, Islamabad, and Multan. 
    VIEW THE BABYSHOP WINTER 2014 COLLECTION ON THE BLOG
    BABYSHOP WINTER STREET 2014 COLLECTION IN STORES
  2. Alkaram Autumn/Winter Vol 1 2014 Collection in Stores!

    October 18,2014
    Alkaram Studio Autumn/Winter 2014 collection to be launched on 18th October nationwide with the release in Karachi and Hyderabad on 20th October at all Alkaram Studio outlets.
    VIEW THE ALKARAM AUTUMN/WINTER VOL 1 2014 COLLECTION CATALOGUE
    Alkaram Autumn/Winter Vol 1 2014 Collection in Stores!
  3. Tena Durrani Mumbai Exhibition by LABELS by Nabila Saya

    October 18,2014
    Tena Durrani Mumbai Exhibition of semi-formal wear to be held by LABELS by Nabila Saya on 20th October at Ave 29, 4 Kohinoor Mansion, 29 Hughes Road, Mumbai - 400007. (Above Juice and B:blunt hair salons) from 12pm-7pm.
    VISIT THE TENA DURRANI PROFILE TO VIEW COLLECTIONS
    Tena Durrani Mumbai Exhibition by LABELS by Nabila Saya
  4. Shamaeel Ansari Exhibits at Ensemble, Dubai on 19th October!

    October 17,2014
    Shamaeel Ansari brings her best selling Tughra luxury pret and bridal collection to Ensemble, Dubai located at Villa 259, Al Wasl Road, Jumeirah 1, Dubai. Meet the designer for orders on couture and pick up limited edition pieces at the trunk show.
    VISIT THE SHAMAEEL ANSARI PROFILE TO VIEW COLLECTIONS
    Shamaeel Ansari Exhibits at Ensemble, Dubai on 19th October!
  5. Brands Just Pret Diwali Exhibition!

    October 16,2014
    Leading multibrand store Brands Just Pret will be hosting an exclusive Diwali Exhibition at its Dubai and Abu Dhabi outlets located at Ibn Batuta Mall and World Trade Center respectively on 17th October from 6pm till 11pm. The exhibition will showcase Fashion Lounge, Kotak Fashion, Silk & Slits along with colourful bangles and stunning jewellery to celebrate the festival.
    VISIT THE BRANDS JUST PRET PROFILE
    Brands Just Pret Diwali Exhibition!
  6. Labels Islamabad Opens 18th October!

    October 16,2014
    LABELS multi-brand store opens its first outlet in Islamabad with a soft launch ceremony on 18th Oct from 6pm-8pm at No.3, Main School Road, F-6/1, Islamabad, Pakistan-44000. The store will be stocking leading designer labels from Karachi, Lahore, and Islamabad.
    VISIT THE LABELS PROFILE
    Labels Islamabad Opens 18th October!

Read more...

E-Store Hot Picks

  1. Daaman - ESTORE

    • Singing The Blues

      We are simply falling in love with whites this season and the stunning combination of whites with bold colors has got our attention.

      Rs. 4,450/-

    • Glitter Gala

      If you haven't picked out your Eid dress as yet then this might just be the one! It's fun, stunning to the core and all glam, exactly what you need!

      Rs. 12,990/-

    • Up She Goes (M)

      Brighten up your day by picking this stunning shirt that's fashionably designed to wear, pair and love! Comfy with smart details.

      Rs. 3,400/-

    • Fashionably Yours (A)

      A perfect summer look on your mind? Look no further than this breath-taking shirt with a fun print that gives off a refreshing vibe.

      Rs. 3,250/-

  2. Sheep - Estore

    • High-Low Hem Top

      Block printed top featuring high-low hemline with embroidery on both sides of the block printed neck yoke and on the hem as well. Top only.

      $28.00

    • Lara

      Kimono style top with digital printing on silk. This loose silhouette has a round neckline with a slit. Top only.Washing instructions: Dry clean only Length: 46
       

      $67.50

    • Classic in Block Print

      Self block print top with contrasting printed neck yoke and daaman border, trim detailing on sleeves edges and daaman to finish the look. Top only.

      $28.00

    • Red And Gold

      This flowy silhouette has embroidery on the front in gold and copper with chiffon sleeves. Top only.




      $55.00

  3. Sania Maskatiya - Estore

    • Ferozi charmeuse printed kameez

      A straight charmeuse kameez featuring digital print all over the front and the back.

      $205/-

    • Charmeuse printed drape

      A digitally printed drape shirt with maroon silk lining.


      $235/-

    • Ivory net dress

      An ivory net, floor length dress featuring heavy work in gold and silver zardozi and swarovski crystals.

      $1890/-

    • Beige and black organza jacket

      A beige and black, digitally printed organza jacket with frill around the neckline and front flap.

      $180/-


View all E-Stores.

Style Blog

  1. Project Runway: PLBW 2014 Day 2 Snap Shot!

    Project Runway: PLBW 2014 Day 2 Snap Shot!

    PLBW2014 Day 2 was filled with some exciting bridal fashion moments and while we will bring you detailed reviews with the official collection pics shortly, here's a look at a pictorial snap shot round up of the showcases presented. 
    Continue reading
  2. Designer Debut: Komal Malik Eid Collection at Labels!

    Designer Debut: Komal Malik Eid Collection at Labels!

    When she founded Karighar, Komal Malik was one of the few multi-brand store entrepreneurs offering curated, hand picked designer collections for her eclectic establishment. With a natural inclination for fashion and first hand experience of what consumers are looking for, the young designer now launches her own debut pret line for Eid.
    Continue reading
  3. Shutterbug: Sana Safinaz PFDC L'Oreal Paris Bridal Week 2014 Collection Preview!

    Shutterbug: Sana Safinaz PFDC L'Oreal Paris Bridal Week 2014 Collection Preview!

    Our list of PLBW collection previews would be incomplete without a look at Pakistani fashion Olympus, Sana Safinaz! Therefore we headed on over to the SS Head Quarters which felt a lot like being given an all access pass to a Central Intelligence nerve centre if you will. 
    Continue reading
  4. Project Runway: PLBW 2014 Day 1 Snap Shot!

    Project Runway: PLBW 2014 Day 1 Snap Shot!

    Day 1 of PFDC L'Oreal Paris Bridal Week 2014 closed earlier tonight and while we'll be back shortly with detailed reviews, here's a quick snap shot of the five designers at the opening day showcase straight from the ramp!
    Continue reading

Galleries


Vaneeza Ahmed's Lunch at Cafe Aylanto Lahore


Style Spotted in Designer Wear from PKDL Designer's Lounge


Red Carpet at Faraz Manan's “Lyallpur” Bridal Showcase


L'Oreal Paris Revitalift Laser X3 Lunch at PLBW 2014


Tena Durrani Bridal Showcase at Ensemble Lahore


PFDC L'Oreal Paris Bridal Week 2014 Day 1 Red Carpet


Madiha Sultan Tai of Lals Chocolates Celebrates Sophia's 1st Birthday


Behind the Scenes at Sania Maskatiya Lakme Fashion Week 2014


Faiza Ansari's Mehndi Celebrations!


House of Cali by Cyra Ali Art Exhibition