Whats new in the Closet


  • Zeen Tunic Collection Summer’15!
  • At Zainab Salman Selene Resort Wear’15 with Rabia Butt!
  • #LoveLifeandFun with Coco by Zara Shahjahan!
  • Mahira Khan in Kiran Fine Jewellery & Elan by Khadijah Shah at the ‘Bin Roye’ Press Meet!
  • Amir Adnan Eid Collection Summer’15!
  • Ayesha Somaya for Flitz Textiles Eid Collection Lawn Vol II!
  • Stylistas Pick Their Cannes’15 Yay & Nay Red Carpet Moments!
  • Zara Shahjahan ‘New Vintage’ Weddings!
  • Zohra Alam Summer’15 Digital Print Luxury Pret!
  • ‘Alisha for Mina Hasan’ Luxury Formals Summer’15!
  • Orient Textiles Summer Lawn Vol 3 Arrives 23rd May!

Events Calendar

29th
May
Sapphire announces its summer flash sale from 29th to 31st May at their Karachi and Lahore outlets on select ready-to-wear and lawn in stores.
29th
May
Ayesha Somaya Weekend Flash Sale 50% off starts today.  Visit the store at 13-C, 1st Sunset Commercial Street, DHA, Phase 4, Karachi to avail the 1 day offer. View profile
29th
May
House Of Ensemble is offering up to 20% on Designer wear, up to 30% off on home accessories and up to 20% off on Ensemble Salon.Avail these discounts from 25th May to 7th June for a limited time only. View profile
29th
May
HOBO by HUB Summer Sale starts today on all shoes and handbag collections in store. Visit their outlets at Ocean Mall, Dolmen Mall, Clifton, The Forum Mall, and Park Towers Karachi to avail the offer. View profile
29th
May
Canary Cove jewellery for girls and women on sale at 40% off at Breathe boutique. Address: Shop No.5, 34-C Bukhari Commercial Lane 1, DHA, Phase 8, Karachi. View profile

Read more...

Retail Buzz

  1. Ayesha Somaya Weekend Flash Sale 50% Off!

    May 29,2015
    Ayesha Somaya Weekend Flash Sale 50% off starts today.  Visit the store at 13-C, 1st Sunset Commercial Street, DHA, Phase 4, Karachi to avail the 1 day offer. Call 021-3-5313125 for directions.
    VISIT THE AYESHA SOMAYA PROFILE
    Ayesha Somaya Weekend Flash Sale 50% Off!
  2. Umaima Mustafa Flash Sale 30th May!

    May 29,2015
    Umaima Mustafa End of Season Flash Sale on 30th May 2015 from 4 to 7pm at their studio at F-20 Block-4, Old Clifton (opposite Amir Khusro Park) Contact no: 0300-0212332
    VISIT THE UMAIMA MUSTAFA PROFILE
    Umaima Mustafa Flash Sale 30th May!
  3. HOBO by HUB Summer Sale Upto 50% Off!

    May 28,2015
    HOBO by HUB Summer Sale starts today on all shoes and handbag collections in store. Visit their outlets at Ocean Mall, Dolmen Mall, Clifton, The Forum Mall, and Park Towers Karachi to avail the offer.
    VISIT THE HOBO BY HUB PROFILE
    HOBO by HUB Summer Sale Upto 50% Off!
  4. Canary Cove Jewellery Summer Sale 40% Off!

    May 28,2015
    Canary Cove jewellery for girls and women on sale at 40% off at Breathe boutique. Address: Shop No.5, 34-C Bukhari Commercial Lane 1, DHA, Phase 8, Karachi.
    VISIT THE CANARY COVE BY TANYA MASKATIYA PROFILE
    Canary Cove Jewellery Summer Sale 40% Off!
  5. Sapphire Flash Sale 29th to 31st May!

    May 26,2015
    Sapphire announces its summer flash sale from 29th to 31st May at their Karachi and Lahore outlets on select ready-to-wear and lawn in stores.
    Sapphire Flash Sale 29th to 31st May!
  6. Caanchi & Lugari Sale 40% Off!

    May 26,2015
    Caanchi & Lugari menswear sale opens 18th May at the Dolmen Mall outlet for a limited time only. 
    VISIT THE CAANCHI & LUGARI BULLETIN FOR DETAILS
    Caanchi & Lugari Sale 40% Off!

Read more...

E-Store Hot Picks

  1. Daaman - ESTORE

    • Colour Workshop (B)

      If you have a thing for bold colors this shirt will turn out to be an absolute delight!

      Rs. 2,100/-

    • Back To Basics

      Take a break from your hectic routine and head out in this versatile design.


      Rs. 2,350/-

    • Beautiful Day

      This shirt is a definite must-have for all those in love with bold and bright colors.


      Rs. 1,900/-

    • Heavenly Pink

      Can't get enough of pink? Here"s another one just for you! Featuring a streamlined silhouette that"s trendy and fun

      Rs. 2,650/-

  2. Orient - Estore

    • Chinese Flower - B

      3 meter lawn shirt. 2.5 meter printed shalwar. Embroidered motif on neckline.

      Rs. 2,600/-

    • Black Ogie - B

      2.5 mtr lawn shirt (wider width). Embroidered applique neck for shirt.

      Rs. 1,400/-

    • Roman Flower - C

      2.5 mtr lawn shirt (wider width). 4 buttons for shirts.


      Rs. 1,225/-

    • Jacquard Paisley - C

      2.5 meter jacquard shirt (wider width). Embroidery on shirt.

      Rs. 1,550/-

  3. Nadia Farooqui

    • NF701

      Block-print Kurta with applique embroidery on the neckline


      Rs. 6,300/-

    • NF706

      Cut-work embroidery on daaman with block-printed sleeves and embroidered buttons on the neckline

      Rs. 7,000/-

    • NF708

      A combination of block-print on the side panels and self-embroidery in the middle panel

      Rs. 6,300/-

    • NF714

      Block-print and applique embroidery finished with hand-made buttons on the neckline

      Rs. 6,300/-

  4. Zeen - Estore

    • UNSTITCHED PORCELAIN PRINT LAWN WITH EMBROIDERED NECKLINE

      A porcelain print with an intricately embroidered neckline.

      Rs. 2,295/-

    • TRENDY BOHEMIAN MOTIFS PRINT WITH EMBROIDERED NECKLINE

      A trendy print with bohemian motifs and an intricately embroidered neckline.

      Rs. 2,295/-

    • UNSTICHED CONTEMPORARY PRINT BOLD IKAT BORDER WITH EMBROIDERED NECKLINE

      A contemporary print with bold ikat border and an intricately embroidered neckline.

      Rs. 2,295/-

    • UNSTITCHED FLORAL PRINT IN PASTELS COLORS WITH EMBROIDERED NECKLINE

      A floral print in pastels colors with an intricately embroidered neckline.

      Rs. 2,295/-

  5. Mina Hasan - Estore

    • LUXURY PRET

      Shaded black and beige chiffon shirt with embroidery

      $300

    • PRET

      Jewels Collection

      $170

    • PRET

      Mina Hasan digital print tunic in crepe fabric

      $180

    • PRET

      Mina Hasan digital tunic in crepe fabric

      $180

  6. Alkaram Studio - Estore

    • AKL 2480 - PURPLE

      Pashmina Shawl, 2.5 Meter Shirt, Extra Sleeves, Dyed Shalwar




      Rs. 2,940/-

    • AKL 2468 - PURPLE

      Pashmina Shawl, 2.5 Meter Shirt, Extra Sleeves, 1 Meter Separate, Embroidered Border, Dyed Shalwar


      Rs. 3,430/-

    • AKL 2514 - PURPLE

      Pashmina Shawl (100 % Wool), 2.5 Meter Shirt (100 % Cotton), Extra Sleeves (100 % Cotton), Embroidery on Sleeves, Dyed Shalwar (100 % Cotton)

      Rs. 3,430/-

    • AKL 2514 - GREEN

      Pashmina Shawl (100 % Wool), 2.5 Meter Shirt (100 % Cotton), Extra Sleeves (100 % Cotton), Embroidery on Sleeves, Dyed Shalwar (100 % Cotton)

      Rs. 3,430/-


View all E-Stores.

Style Blog

  1. The International Edit: 13 Fashionistas Reveal Their Ultimate Summer Wishlist Items For 2015!

    The International Edit: 13 Fashionistas Reveal Their Ultimate Summer Wishlist Items For 2015!

    It's that time of year when everyone's dreaming of the perfect summer getaway and the one time holiday destinations take priority over the coveted latest fashion pieces you've been saving up for! We asked 13 of the most stylish fashionistas we could find about their summer wishlist must haves...
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  2. Gift Guide: 11 Mother's Day Treats She'll Love!

    Gift Guide: 11 Mother's Day Treats She'll Love!

    From beauty products to fashion, home decor, accessories and even juice cleanses, our Mother's Day Gift Guide has something to win the hearts of all sorts of Moms out there! You know yours best so pick from our list of all the beautiful and thoughtful gifts you think she'd enjoy most on her special day...
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  3. Style Notes: Coachella Top 10 Favorite Street Style Fashionistas!

    Style Notes: Coachella Top 10 Favorite Street Style Fashionistas!

    Every year Coachella- where music and fashion go hand in hand- arrives with a bang to kick-start the festival season. Besides one of the best lineups in the world Coachella has gained a reputation for being a fashionista's festival. It is 'the place' to spot celebrities and music fans, gathered in one dusty desert destination, sporting trends that will dominate the festival fields this summer...
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  4. Interview: On 'The Business of Fashion' with PFDC Council CEO Saad Ali

    Interview: On 'The Business of Fashion' with PFDC Council CEO Saad Ali

    We caught up with PFDC Council CEO and Director of Karma Saad Ali on 'The Business of Fashion'. An interesting and in-depth view point on all things fashion when one filters out the glitz and glamour that lies on the surface. Where our industry is headed, areas of difficulty to improve upon, and the role the PFDC Council plays in paving the way forward,  all in our exclusive interview...
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Galleries


Sana Tariq London Pre-Eid S/S'15 Exhibition


Asifa and Nabeel Lawn Launch PFDC Lahore


Style File A'la at Melange, Islamabad


Sofia Naveed Lari Store Launch Karachi


Sana Safinaz Flagship Store Launch Lahore!


Gohar Textiles SS'15 Lawn Launch Lahore!


L'Oréal Paris and Nomi Ansari Celebrate the 'Ambassador of Fashion' Gemstones Collection


Deepak Perwani for Zeniya Lawn SS'15 Launch Lahore


PSFW'15 PFDC Sunsilk Fashion Week Day 4 Red Carpet


PSFW'15 PFDC Sunsilk Fashion Week Day 3 Red Carpet


PSFW'15 PFDC Sunsilk Fashion Week Day 2 Red Carpet


PSFW'15 PFDC Sunsilk Fashion Week Red Carpet Day 1