Whats new in the Closet


  • Black Is The New White By Deepak Perwani
  • Esque’s Upcoming Spring Open House On The 20th & 21st Of April
  • Rozina Munib’s Glamorama Hits FPW Day 2
  • Shamsha Hashwani’s Latest Summer Collections Are On Our Ultimate Hit List
  • Sohai Ali Abro Talks Motorcycle Girl

Events Calendar

Retail Buzz

  1. Cross Stitch Sale

    January 12,2018
    Cross Stitch Sale upto 50% off in stores and online. Shop now at www.crossstitch.pk.
    Cross Stitch Sale
  2. Sana Safinaz DIY Collection

    January 12,2018
    Sana Safinaz one-piece unstitched DIY collection releasing nationwide in store and online at www.sanasafinaz.com. Shop online
    Sana Safinaz DIY Collection
  3. Beechtree Winter Pret Sale

    January 12,2018
    Beechtree Winter Pret Sale upto 50% off in store and online at www.beechtree.pk. Shop online
    Beechtree Winter Pret Sale
  4. A'la Exhibition USA

    January 12,2018
    A'la Exhibition USA at 18940 Seabiscuit Run, Yorba Linda, CA 92886-2671, United States.
    A'la Exhibition USA
  5. Farnaz Mustafa

    December 27,2017
    Farnaz Mustafa exhibits her fusion evening wear on Saturday 30th December at F-20 Block 4 Clifton from 1pm to 5pm. For further information contact 0321-8296788 or 0321-8279574.
    Farnaz Mustafa
  6. Adeela Salehjee

    December 27,2017
    Don't miss out on a chance to pick up some top quality pure cashmere knitwear by Adeela Salehjee ideal for the winter season at Ensemble Karachi on from the 29th December to 7th January. 
    Adeela Salehjee

Read more...

E-Store Hot Picks

  1. Ayesha Somaya - E-Store

    • Dress Code# 12386

      Material : Crepe Silk. Loose fitting shirt one size fits all. Available in free size only.

      $55.00

    • Dress Code# 12343

      Lace pattern maybe different from what is shown in the picture.

      $200.00

    • Dress Code# 12364-W

      Lace pattern maybe different from what is shown in the picture.

      $80.00

    • Dress Code# 12478 – Black

      Kaftan in Chiffon with Embroidery and Sequence.

      $250.00

  2. Phatyma Khan - Estore

    • Charcoal Peplum

      Peplum cut shirt self net with embroidery and work detailing

      $117.00

    • Majestic Wrap

      Peplum cut shirt self net with embroidery and work detailing

      $117.00

    • Pastel Pearl Bunch

      Embroidered organza shirt with pearl embellishment

      $128.00

    • Shine White

      Plain organza shirt with embroidery and handwork detailing

      $108.00

  3. Sana Safinaz - Estore

    • WSHWL17-01B

      Black kameez with striking multi-coloured Mughal inspired embroidery in gold tilla and an array of blues and ferozi,

      Rs. 6,450/-

    • WSHWL17-02B

      Beige kameez offsets pretty floral embroidery all over, in citrus shades of tangerine orange with a white paste printed geometric pattern

      Rs. 6,450/-

    • WSHWL17-07A

      Black kameez with a heavily embroidered floral front in a Chinese peony pattern in contrasting soft yellow and peach hues,

      Rs. 5,950/-

    • WSHWL17-04A

      Mango coloured kameez with a beautiful floral and paisley Indian inspired embroidered trellis front,



  4. Farah Talib Aziz - Estore

    • WHITE FANTASY

      Embroidered organza and cotton net Wrap with details of Embroidery

      263.20$

    • MAJESTIC BLACK

      Crepe Silk shirt with details of pleats


      206.80$

    • LILAC LILY

      Digital printed asymmetric silk wrap with details of pearl tassels on sleeves,

      131.60$

    • Monsoon Grey

      Digital Printed Silk Jacket With The Details Of Laces

      183.30$

  5. Orient Textiles - ESTORE

    • OTL: 17-240 - A

      2.5 meter linen shirt wider 2.5 meter linen dupatta 2.0 meter linen trouser wider

      Rs. 2,500/-

    • OTL: 17-221 - B

      3 meter marina shirt 2.5 meter marina dupatta 2.5 meter marina trouser

      Rs. 3,100/-

    • OTL: 17-240 - B

      2.5 meter linen shirt wider 2.5 meter linen dupatta 2.0 meter linen trouser wider

      Rs. 2,500/-

    • OTL:17-241 - B

      2.5 meter linen shirt wider 2.5 meter linen dupatta 2.0 meter linen trouser wider

      Rs. 2,500/-

  6. Tena Durrani - Estore

    • BLUSH SERPENT

      Pale pink net shirt with full sleeves. Shirt length is shorter in the front.


      Rs. 55,000/-

    • SOLITAIRE

      Steel grey jamivar sleeveless dress with machine embroidery all over.

      Rs. 55,000/-

    • ASTER

      Organza short shirt, halter cut sleeveless. Gold tilla and resham machine embroidery.

      Rs. 50,000/-

    • EVERGREEN

      Green raw silk sleeveless dress with floral machine embroidery on neckline and daaman.

      Rs. 50,000/-


View all E-Stores.

Style Blog

  1. The Secret Word: The Cast of Cake Give Us A Slice Of The Film!

    The Secret Word: The Cast of Cake Give Us A Slice Of The Film!

    For months, Pakistani’s have been working up an appetite to dive into the masterpiece that is Cake The Film. From seeing promo’s of the film to eventually the trailer, the audiences have been receiving little nibbles, leaving them hungry for more! We sit down with the actors Amina Sheikh and Sanam Saeed, who are joined with the…
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  2. Ready, Set, Shoot!: Hum Showcase 2018 Day 3 Top Picks- Chapter 2, Elan, Misha Lakhani and Sania Maskatiya

    Ready, Set, Shoot!: Hum Showcase 2018 Day 3 Top Picks- Chapter 2, Elan, Misha Lakhani and Sania Maskatiya

    The Third and final day of Hum Showcase featured the work of designer labels we adore including Umar Sayeed, Sania Maskatiya, Jazib Qamar, Misha Lakhani, Chapter 2 by Khaadi and Elan. This was one show nobody wanted to miss; with every seat occupied we eagerly awaited for the show to start; with a line up like no other we…
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  3. Project Runway: Hum Showcase 2018 Day 2 Top Picks – HSY, Nickie Nina and Rizwan Beyg!

    Project Runway: Hum Showcase 2018 Day 2 Top Picks – HSY, Nickie Nina and Rizwan Beyg!

    The second day of Hum Showcase 2018 was all about designers making statements and showstoppers wowing the audience with their flare and ease. We couldn’t contain our excitement as perennial and rising designers graced the ramp, each one giving us all kinds of feels. Each designer had a distinct image to present – a dress for the…
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  4. Project Runway: Hum Showcase 2018 Day 1 Top Picks- Mahgul, Hussain Rehar And Zaheer Abbas!

    Project Runway: Hum Showcase 2018 Day 1 Top Picks- Mahgul, Hussain Rehar And Zaheer Abbas!

    The second annual Hum Showcase started off with a bang- with a designer line up like no other we eagerly waited for the show to start. Ready to pick our favorite looks for the summer from a list of designers that are known for upping the ante in the fashion world; including Adnan Perdesi, Hussain Rehar, Mahgul,…
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Galleries


Ayesha Somaya Launches Flagship Store In Lahore Marking The Brands 10th Anniversary


Aura Art Jewellery by Sundus Talpur


Fashion Pakistan Spring Summer 2018 Day 2


Ayesha Ibrahim For ZS Textiles Spring Summer '18 Lawn Launch


Saira Rizwan X Ittehad Textiles celebrated the success of their Lawn Collection 2018


PFDC Sunsilk Fashion Week 2018 - Day-3


PFDC Sunsilk Fashion Week 2018 - Day-1


PFDC Sunsilk Fashion Week 2018 - Day-2


Zainab Chottani Launches Her Lawn 2018!