Whats new in the Closet


  • What's in Store?: Charles & Keith Winter 2014 New Arrivals!
  • Behind the Scenes: At Zara Shahjahan City of Gardens Shoot + Makeup Break Down from Raana Khan!
  • Sana Salman Winter 2014 Jackets
  • What’s in Store?: Sana Safinaz A/W 2014 Pret Collection
  • Behind the Scenes: At Ayesha Somaya Fall/Winter 2014 Formal Wear Shoot!
  • Interview: Mahgul on her Debut Bridal Collection, 'A Wild Rose'!

Events Calendar

31st
October
Mango Opening Shopping Weekend everything at 30% off from 29th to 31st October to celebrate the opening of their new Islamabad outlet and Centaurus Mall. View profile
31st
October
Mehdi celebrates its 10th Anniversary with a weekend sale at both their stores in Lahore and M.M Alam Road and in Karachi on 10th Zamzama  Commercial Lane, DHA, Phase V. Sale lasts only through the weekend. View profile

Read more...

Retail Buzz

  1. Mehdi 10th Anniversary Weekend Sale!

    October 30,2014
    Mehdi celebrates its 10th Anniversary with a weekend sale at both their stores in Lahore and M.M Alam Road and in Karachi on 10th Zamzama  Commercial Lane, DHA, Phase V. Sale lasts only through this weekend 31st October-2nd November
    VISIT THE MEHDI PROFILE TO VIEW COLLECTIONS
    Mehdi 10th Anniversary Weekend Sale!
  2. MANGO Opening Shopping Weekend Everythin 30% Off!

    October 29,2014
    Mango Opening Shopping Weekend everything at 30% off from 29th to 31st October to celebrate the opening of their new Islamabad outlet at Centaurus Mall. Visit the Mango Store in Karachi, Lahore, or Islamabad to avail the limited time offer.
    VISIT THE MANGO PROFILE TO VIEW COLLECTIONS
    MANGO Opening Shopping Weekend Everythin 30% Off!
  3. Gul Ahmed New Arrivals Introducing RTW Tights!

    October 28,2014
    Gearing up for the A/W season, Gul Ahmed introduces their colorful ready-to-wear selection of tights in all sizes now available in store at all Gul Ahmed Ideas outlets nationwide.
    FOR STORE LOCATIONS VISIT THE GUL AHMED PROFILE
    Gul Ahmed New Arrivals Introducing RTW Tights!
  4. Sana Safinaz Flat 50% Sale Starts 24th October in Stores and Online!

    October 24,2014
    Sana Safinaz Grand Sale do flat 50% off on all ready-to-wear and 25% off on unstitched lawn starts today. The sale stock is available at all their stores and online via their Estore at http://sanasafinazofficial.com/
    VISIT THE SANA SAFINAZ ESTORE SALE
    Sana Safinaz Flat 50% Sale Starts 24th October in Stores and Online!
  5. Meet the Designer Mehdi in Karachi for Appointments

    October 23,2014
    Luxury designer Mehdi will be in Karachi today 23rd October following his appearance on 'ARY Good Morning Pakistan'. For appointments and consultations call 0301-8401540, 0301-4190033 or email mehdidesigns@gmail.com.
    VISIT THE MEHDI PROFILE TO VIEW NEW COLLECTIONS
    Meet the Designer Mehdi in Karachi for Appointments
  6. PKDL Designers Lounge Exhibition in New York 24th to 26th Oct!

    October 22,2014
    PKDL will be showcasing its exclusive designer collections in a 3 day exhibit at the Grand Hyatt New York located at 109 East 42nd Street from October 24-26, 2014. In this three day event, PKDL will display large collection by HSY, Elan, Zara Shahjahan, Mina Hasan, Asifa & Nabeel, Nickie Nina, Ayesha F. Hashwani, Farida Hasan, Agha Noor and many more and each day will showcase new designers. 
    VISIT THE PKDL PROFILE TO LEARN MORE ABOUT THE US BASED MULTI-BRAND STORE
    PKDL Designers Lounge Exhibition in New York 24th to 26th Oct!

Read more...

E-Store Hot Picks

  1. Daaman - ESTORE

    • Singing The Blues

      We are simply falling in love with whites this season and the stunning combination of whites with bold colors has got our attention.

      Rs. 4,450/-

    • Glitter Gala

      If you haven't picked out your Eid dress as yet then this might just be the one! It's fun, stunning to the core and all glam, exactly what you need!

      Rs. 12,990/-

    • Up She Goes (M)

      Brighten up your day by picking this stunning shirt that's fashionably designed to wear, pair and love! Comfy with smart details.

      Rs. 3,400/-

    • Fashionably Yours (A)

      A perfect summer look on your mind? Look no further than this breath-taking shirt with a fun print that gives off a refreshing vibe.

      Rs. 3,250/-

  2. Sheep - Estore

    • SCREEN PRINT KURTA

      Screen printed knee length kurta with contrasting piping detailing on neck placket, sleeves and daaman. Top only.

      $28/-

    • STRAIGHT BLOCK PRINT TOP

      Block printed short top with the placket of contrasting color and gold buttons.


      $25/-

    • BLOCK PRINT SLEEVELESS

      Block printed sleeveless top with printed trim border on arm wholes and placket.

      $28/-

    • BLOCK PRINTED SHORT TOP

      Sleeveless short top with biased flowy silhouette, have block printing all over with an accent of fresh yellow.

      $27/-

  3. LABELS - ESTORE

    • Insam

      Mint-green embroidered cotton-net with intricate beads and crystal embroidery at front and hem.

      Rs. 30,000/-

    • Shamaeel Ansari

      White oriental digital print top with embroidery blue tile motif print at back.

      Rs 9,000/-

    • Fahad Hussayn Pret

      Hot pink chiffon, double-layered shirt infused with silk thread, zaree and crystals.

      Rs 38,000/-

    • Rozina Munib

      Pure chiffon embroidered collection.


      Rs 32,000/-

  4. Sana Safinaz - Estore

    • ETHINICFLORAL

      A fully colorful embroidered front in flowers and intricate motifs. Black and white printed border on sleeves. Lime finishing on neckline, sleeves and front hem.

      Rs. 3495/-

    • LUMBERGREENS

      Grey blue and green printed shirt with black and white twill tape on side panels. Embroidered black and beige border on hemline with lime green piping on neckline and sleeves.

      Rs. 2495/-

    • BLUE PAISLEY EMROIDERED SHIRT

      Diagonal pattern of the embroidery in front and sleeves in aqua color with beige and black print at the back.


      Rs. 8495/-

    • LIMELIGHT

      Off shoulder lime silk printed tunic. Comes with a pink belt.






      Rs. 6995/-


View all E-Stores.

Style Blog

  1. What's in Store?: 21 Favorites From The Address Home Store!

    What's in Store?: 21 Favorites From The Address Home Store!

    If you haven’t stopped by the Address Home store lately, here’s an inside look at some of our favorite eclectic modern furniture separates from the label’s polished chic and rustic collections. A piece for every home and lifestyle is the overriding theme of the carefully hand picked styles curated by Creative Director and Founder, Saba Parvez Dada. 
    Continue reading
  2. Gift Guide:  Kérastase 24 Carat Gold Ritual Spa Date Contest!

    Gift Guide: Kérastase 24 Carat Gold Ritual Spa Date Contest!

    It's contest time here on SC and this time we're bringing you the chance to enjoy the prize with us! The amazing Kérastase Ritual range is now available at top salons across Pakistan and the leading haircare brand is offering one Secret Closet fan the chance to experience the luxurious treatment at an exclusive spa day with us. 
    Continue reading
  3. Interview: Tena Durrani; 'The Bridal Wear Extraordinaire' !

    Interview: Tena Durrani; 'The Bridal Wear Extraordinaire' !

    We visited Tena at her studio to get a closer look at her work and creative environment where she manages a considerable force of skilled artisans and her team with admirable poise. The elusive Tena admits her aversion to the spotlight and the challenges of everyday work life. 
    Continue reading
  4. Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!

    Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!

    Following their recent Fall Bridal shoot featuring a blend of magnificent ivory trousseau ensembles with antique oxidized embellishments, Mifrahs releases a brand new luxury capsule for the winter wedding season, this time wholly steeped in bursting shades of red to signify the quintessential South Asian bride.
    Continue reading

Galleries


Best Dressed September/October 2014


Vaneeza Ahmed's Lunch at Cafe Aylanto Lahore


Style Spotted in Designer Wear from PKDL Designer's Lounge


Red Carpet at Faraz Manan's “Lyallpur” Bridal Showcase


L'Oreal Paris Revitalift Laser X3 Lunch at PLBW 2014


Tena Durrani Bridal Showcase at Ensemble Lahore


PFDC L'Oreal Paris Bridal Week 2014 Day 1 Red Carpet


Madiha Sultan Tai of Lals Chocolates Celebrates Sophia's 1st Birthday


Behind the Scenes at Sania Maskatiya Lakme Fashion Week 2014


Faiza Ansari's Mehndi Celebrations!