Whats new in the Closet


  • Mehdi Fall Couture A/W'14
  • Shutterbug: The Fashion Pakistan Team in Delhi, India!
  • Interview: Tena Durrani; 'The Bridal Wear Extraordinaire' !
  • Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!
  • What's in Store?: Babyshop 'Winter Street 2014' Collection!
  • Alkaram Autumn Winter Oct 2014 Vol 1

Events Calendar

24th
October
Sana Safinaz Flat 50% Off Sale on all Ready to Wear starts today in stores and online via their web store plus flat 25% on all un-stitched collections. Visit Estore
24th
October
Alkaram Studio Fall/Winter 2014 collection to be launched on 18th October and the collection will be released in Karachi and Hyderabad on 20th October. View profile
24th
October
Melange Islamabad is offering sales on the following designer brands in store: 30% Discount on Loomz, 25% Discount on Abida Nauman, up to 50% Discount on HBM, 50% Discount on Enrouge, 50% Discount on Nauratan and 30% Discount on Imported Clutches. View profile

24th
October
PKDL will be showcasing its exclusive designer collections in a 3 day exhibit at the Grand Hyatt New York located at 109 East 42nd street from October 24-26, 2014. The exhibit will display collections by HSY, Elan, Zara Shahjahan, Mina Hasan, Ayesha F. Hashwani,and many more.
24th
October
Luxury designer Mehdi will be in Karachi today following his appearance on 'ARY Good Morning Pakistan'. For appointments and consultations call 0301-8401540, 0301-4190033 or email mehdidesigns@gmail.com.

Read more...

Retail Buzz

  1. Sana Safinaz Flat 50% Sale Starts 24th October in Stores and Online!

    October 24,2014
    Sana Safinaz Grand Sale do flat 50% off on all ready-to-wear and 25% off on unstitched lawn starts today. The sale stock is available at all their stores and online via their Estore at http://sanasafinazofficial.com/
    VISIT THE SANA SAFINAZ ESTORE SALE
    Sana Safinaz Flat 50% Sale Starts 24th October in Stores and Online!
  2. MANGO Coming Soon to Centaurus Mall Islamabad!

    October 24,2014
    Mango will soon be opening its third outlet in Pakistan at the capital city of Islamabad later this month. The outlet will be located at the popular Centaurus Mall, Islamabad. Stay tuned for more details about the opening.
    VISIT THE MANGO PROFILE TO VIEW COLLECTIONS
    MANGO Coming Soon to Centaurus Mall Islamabad!
  3. Meet the Designer Mehdi in Karachi for Appointments

    October 23,2014
    Luxury designer Mehdi will be in Karachi today 23rd October following his appearance on 'ARY Good Morning Pakistan'. For appointments and consultations call 0301-8401540, 0301-4190033 or email mehdidesigns@gmail.com.
    VISIT THE MEHDI PROFILE TO VIEW NEW COLLECTIONS
    Meet the Designer Mehdi in Karachi for Appointments
  4. PKDL Designers Lounge Exhibition in New York 24th to 26th Oct!

    October 22,2014
    PKDL will be showcasing its exclusive designer collections in a 3 day exhibit at the Grand Hyatt New York located at 109 East 42nd Street from October 24-26, 2014. In this three day event, PKDL will display large collection by HSY, Elan, Zara Shahjahan, Mina Hasan, Asifa & Nabeel, Nickie Nina, Ayesha F. Hashwani, Farida Hasan, Agha Noor and many more and each day will showcase new designers. 
    VISIT THE PKDL PROFILE TO LEARN MORE ABOUT THE US BASED MULTI-BRAND STORE
    PKDL Designers Lounge Exhibition in New York 24th to 26th Oct!
  5. BABYSHOP WINTER STREET 2014 COLLECTION IN STORES

    October 20,2014
    Babyshop has launched their new Winter 2014 Collection for babies, boys, and girls at their outlets nationwide in Karachi, Lahore, Islamabad, and Multan. 
    VIEW THE BABYSHOP WINTER 2014 COLLECTION ON THE BLOG
    BABYSHOP WINTER STREET 2014 COLLECTION IN STORES
  6. Alkaram Autumn/Winter Vol 1 2014 Collection in Stores!

    October 18,2014
    Alkaram Studio Autumn/Winter 2014 collection to be launched on 18th October nationwide with the release in Karachi and Hyderabad on 20th October at all Alkaram Studio outlets.
    VIEW THE ALKARAM AUTUMN/WINTER VOL 1 2014 COLLECTION CATALOGUE
    Alkaram Autumn/Winter Vol 1 2014 Collection in Stores!

Read more...

E-Store Hot Picks

  1. Daaman - ESTORE

    • Singing The Blues

      We are simply falling in love with whites this season and the stunning combination of whites with bold colors has got our attention.

      Rs. 4,450/-

    • Glitter Gala

      If you haven't picked out your Eid dress as yet then this might just be the one! It's fun, stunning to the core and all glam, exactly what you need!

      Rs. 12,990/-

    • Up She Goes (M)

      Brighten up your day by picking this stunning shirt that's fashionably designed to wear, pair and love! Comfy with smart details.

      Rs. 3,400/-

    • Fashionably Yours (A)

      A perfect summer look on your mind? Look no further than this breath-taking shirt with a fun print that gives off a refreshing vibe.

      Rs. 3,250/-

  2. Sheep - Estore

    • High-Low Hem Top

      Block printed top featuring high-low hemline with embroidery on both sides of the block printed neck yoke and on the hem as well. Top only.

      $28.00

    • Lara

      Kimono style top with digital printing on silk. This loose silhouette has a round neckline with a slit. Top only.Washing instructions: Dry clean only Length: 46
       

      $67.50

    • Classic in Block Print

      Self block print top with contrasting printed neck yoke and daaman border, trim detailing on sleeves edges and daaman to finish the look. Top only.

      $28.00

    • Red And Gold

      This flowy silhouette has embroidery on the front in gold and copper with chiffon sleeves. Top only.




      $55.00

  3. Sania Maskatiya - Estore

    • Ferozi charmeuse printed kameez

      A straight charmeuse kameez featuring digital print all over the front and the back.

      $205/-

    • Charmeuse printed drape

      A digitally printed drape shirt with maroon silk lining.


      $235/-

    • Ivory net dress

      An ivory net, floor length dress featuring heavy work in gold and silver zardozi and swarovski crystals.

      $1890/-

    • Beige and black organza jacket

      A beige and black, digitally printed organza jacket with frill around the neckline and front flap.

      $180/-


View all E-Stores.

Style Blog

  1. What's in Store?: 21 Favorites From The Address Home Store!

    What's in Store?: 21 Favorites From The Address Home Store!

    If you haven’t stopped by the Address Home store lately, here’s an inside look at some of our favorite eclectic modern furniture separates from the label’s polished chic and rustic collections. A piece for every home and lifestyle is the overriding theme of the carefully hand picked styles curated by Creative Director and Founder, Saba Parvez Dada. 
    Continue reading
  2. Gift Guide:  Kérastase 24 Carat Gold Ritual Spa Date Contest!

    Gift Guide: Kérastase 24 Carat Gold Ritual Spa Date Contest!

    It's contest time here on SC and this time we're bringing you the chance to enjoy the prize with us! The amazing Kérastase Ritual range is now available at top salons across Pakistan and the leading haircare brand is offering one Secret Closet fan the chance to experience the luxurious treatment at an exclusive spa day with us. 
    Continue reading
  3. Interview: Tena Durrani; 'The Bridal Wear Extraordinaire' !

    Interview: Tena Durrani; 'The Bridal Wear Extraordinaire' !

    We visited Tena at her studio to get a closer look at her work and creative environment where she manages a considerable force of skilled artisans and her team with admirable poise. The elusive Tena admits her aversion to the spotlight and the challenges of everyday work life. 
    Continue reading
  4. Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!

    Ready, Set, Shoot: Mifrahs Winter Bridal Wear Shoot 2014!

    Following their recent Fall Bridal shoot featuring a blend of magnificent ivory trousseau ensembles with antique oxidized embellishments, Mifrahs releases a brand new luxury capsule for the winter wedding season, this time wholly steeped in bursting shades of red to signify the quintessential South Asian bride.
    Continue reading

Galleries


Vaneeza Ahmed's Lunch at Cafe Aylanto Lahore


Style Spotted in Designer Wear from PKDL Designer's Lounge


Red Carpet at Faraz Manan's “Lyallpur” Bridal Showcase


L'Oreal Paris Revitalift Laser X3 Lunch at PLBW 2014


Tena Durrani Bridal Showcase at Ensemble Lahore


PFDC L'Oreal Paris Bridal Week 2014 Day 1 Red Carpet


Madiha Sultan Tai of Lals Chocolates Celebrates Sophia's 1st Birthday


Behind the Scenes at Sania Maskatiya Lakme Fashion Week 2014


Faiza Ansari's Mehndi Celebrations!


House of Cali by Cyra Ali Art Exhibition