Whats new in the Closet


  • Elan’s Sauvage Couer Exudes Finesse
  • Iqra Aziz Steps Into The Summer With Alkaram
  • Esque Brings It’s Luxury Home Accessories To London
  • The Multi-Talented Kiran Malik Opens Her Closet Doors
  • Wardha Saleem’s “Luxe Edition- Festive Eid 2018” Collection

Events Calendar

Retail Buzz

  1. Ramadan Souk

    April 23,2018
    Stop by The Royal Ballroom Palace in Downtown Dubai for an exciting shopping day from 11 am to 8 pm! 
    Ramadan Souk
  2. Cross Stitch Sale

    January 12,2018
    Cross Stitch Sale upto 50% off in stores and online. Shop now at www.crossstitch.pk.
    Cross Stitch Sale
  3. Sana Safinaz DIY Collection

    January 12,2018
    Sana Safinaz one-piece unstitched DIY collection releasing nationwide in store and online at www.sanasafinaz.com. Shop online
    Sana Safinaz DIY Collection
  4. Beechtree Winter Pret Sale

    January 12,2018
    Beechtree Winter Pret Sale upto 50% off in store and online at www.beechtree.pk. Shop online
    Beechtree Winter Pret Sale
  5. A'la Exhibition USA

    January 12,2018
    A'la Exhibition USA at 18940 Seabiscuit Run, Yorba Linda, CA 92886-2671, United States.
    A'la Exhibition USA
  6. Farnaz Mustafa

    December 27,2017
    Farnaz Mustafa exhibits her fusion evening wear on Saturday 30th December at F-20 Block 4 Clifton from 1pm to 5pm. For further information contact 0321-8296788 or 0321-8279574.
    Farnaz Mustafa

Read more...

E-Store Hot Picks

  1. Natasha kamal - Estore

    • Sacha

      Embroidered and mirror work neckline grey tunic (two piece set)

      Rs. 23,000/-

    • Blue lace agate

      Hand laden blue crystal agate neckline (two piece set)

      Rs. 34,000/-

    • Ivory

      Hand embellished ivory mesh net (two piece set)

      Rs. 27,000/-

    • Jasper tunic

      Hand laden multi crystal agate neckline (two piece set)

      Rs. 34,000/-

  2. Sapphire - Estore

    • MOON'S QUEEN

      Ready to Wear Straight Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.1,900/-

    • GOLDEN NIGHT

      Ready to Wear Straight Shirt
      Neckline with Band
      Plain Front Panel

      Rs.1,800/-

    • FLEUR D' PEACH

      Ready to Wear Straight Shirt
      V-Neckline Block Printed Front Panel

      Rs.2,400/-

    • HEROINE

      Ready to Wear Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.2,200/-

  3. Sana Safinaz - Estore

    • PHILADELPHIA - BASICS - READY TO WEAR

      Casual basic shirt. Fabric: Lawn

      Rs 2,390/-

    • BEACH DREAMS

      Smart shirt with elastic collar with floral embroidered front. Fabric: Lawn

      Rs 2,090/-

    • MELON PINK

      Smart shirt with embroidered bunch details on the border and sleeves.

      Rs 3,690/-

    • EMBRACE ME

      Casual V-neck shirt with belt details on the side. Fabric: lawn

      Rs 2,390/-

  4. Orient Textiles - ESTORE

    • ORD-435

      100% Lawn ready to wear digital shirt
      V-band Neckline with frills
      Box-pleated front and straight sleeves

      Rs 2,290/-

    • ORD-381

      100% Cotton satin ready to wear digital shirt
      Overlapped V-neckline band
      Straight cut and peplum sleeves with lace

      Rs. 2,090/-

    • ORD-300

      100% Lawn ready to wear digital shirt
      V neckline, Straight shirt and peplum sleeves


      Rs. 1,990/-

    • ORD-351

      100% Lawn ready to wear digital shirt
      Round neckline infused with gold chain and buttons
      Straight loose cut with round hemline

      Rs. 2,490/-

  5. Phatyma Khan - Estore

    • REGAL MAROON

      Maysuri net with handwork and embellishments.

      $107.00

    • GRACEFUL BEIGE

      Maysuri peplum with block print and embellishments.

      $126.00

    • FESTIVE FUCHSIA

      Maysuri net with block print detailing.

      $76.00

    • FLOWY PISTACHIO

      Chiffon with embroidery and embellishments.

      $107.00


View all E-Stores.

Style Blog

  1. What’s In Store: Wardha Saleem’s “Luxe Edition- Festive Eid 2018” Collection!

    What’s In Store: Wardha Saleem’s “Luxe Edition- Festive Eid 2018” Collection!

    The Wardha Saleem brand has always illuminated the Pakistani fashion industry with their enchanting silhouettes and adventurous color palettes. Since their launch in 2010, they have strived to uptain their eclectic vibe with each glittering collection they have put out. Their new line of luxury Eid embroidered outfits  for the festive season features carefully embroidered three piece outfits that…
    Continue reading
  2. Style Notes: The Accessories You Need To Glam Up Your Eid Look!

    Style Notes: The Accessories You Need To Glam Up Your Eid Look!

    We’ve already given you the lowdown on what’s trending this Eid season in terms of outfit styles and which clothing designers to check out. We’re back again to tell you the accessories you’ll need to further glam up your whole Eid look! Whether it’s that special pair of earrings that’ll add that extra sparkle, or the clutch…
    Continue reading
  3. What’s In Store: By The Way Launches Their “Eid Soiree” Collection!

    What’s In Store: By The Way Launches Their “Eid Soiree” Collection!

    Fun, trendy and affordable- By The Way is your one stop shop for fashion savvy looks for Eid! Ranging in everything you need to look fabulous during Eid festivities- from easy, breezy summer ready kurta’s to funky sunglasses, heels and quirky hand bags to complete your look. Put your best foot forward and choose from a myriad…
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  4. Style Notes: The Lowdown On What You Need To Wear This Eid!

    Style Notes: The Lowdown On What You Need To Wear This Eid!

    The years most festive time has finally arrived and it’s safe to say we’re spoiled for choice for when it comes to picking out our Eid outfits this season! With designers bringing their A-game and creating unique style options, drapes and detailing to each ensemble ensuring we stand out in the crowd. Whether you’re looking for a…
    Continue reading

Galleries


Fashion Designers Saira Shakira, Zuria Dor, Saira Rizwan & Rozina Munib open their Stores at Runway Eleven in Karachi


Zainab Chottani- Chickan Kari Launch In Lahore!


Sohai Ali Abro’s MotorCycle Girl launched in a star studded premiere in Karachi!


Ayesha Somaya Launches Flagship Store In Lahore Marking The Brands 10th Anniversary


Aura Art Jewellery by Sundus Talpur


Fashion Pakistan Spring Summer 2018 Day 2


Ayesha Ibrahim For ZS Textiles Spring Summer '18 Lawn Launch


Saira Rizwan X Ittehad Textiles celebrated the success of their Lawn Collection 2018


PFDC Sunsilk Fashion Week 2018 - Day-3